Preview: Hanwag Fall/Winter 2017/18
Footprints in the snow - Adherence, best fit and comfort for everyday winter use in the new Hanwag Active Winter line

Date: 2017-02-01

When a traditional German trekking boot manufacturer, established in 1921, gets together with a 128-year-old tire manufacturer, you can bet that’s a lot of brainpower under one roof. After successfully launching its first ever specific Fall models, Hanwag sought for a new sole technology to close the gap in its collection and cover the combined needs of both everyday and active outdoor winter use. This has led Hanwag into partnership with MICHELIN Technical Soles, tapping into the extensive know-how some of the tire company’s 6,000-plus R&D experts around the world. Hanwag’s three new, high-quality multifunctional active winter boots have been developed exclusively with the new MICHELIN® V-ROUGH sole, based on the legendary MICHELIN Alpin 5 winter car tire. The new outsole offers particular traction and stability, while remaining abrasion resistant and durable at the same time. Hanwag’s new models ANVIK, AOTEA and MOAPA, all equipped with MICHELIN® V-ROUGH, will premiere as part of the Hanwag Fall/Winter 17/18 collection at ISPO and Outdoor Retailer Winter Market, for availability at retail from September 2017.

“We are very proud to introduce our new Fall and Winter models from the Active Winter category. Working together in close collaboration with MICHELIN to find the perfect outsole for our ideas was very inspirational and successful. In my opinion, the newly developed ANVIK, AOTEA and MOAPA are real hybrids closing a gap in our collection between extreme outdoor and very casual urban winter use. MICHELIN® V-ROUGH technology fits in perfectly, creating a unique interlocking system.” Andreas Settele (Head of R&D at Hanwag)

“This partnership with Hanwag confirms our successful approach in the footwear market: combining our technical expertise in the field of rubber compounds and advanced tread designs, with Hanwag’s almost a century of knowledge in manufacturing footwear for cold weather. Hanwag is known for fit, function, quality and craftsmanship, all characteristics that make them a perfect partner for Michelin.” Trond Sonnergren (Head of Design at JVI for MICHELIN Technical Soles)

MICHELIN® V-ROUGH SOLE

The MICHELIN® V-ROUGH sole is a unique and advanced mix of tread design and specially formulated rubber compounds that respond perfectly to ground conditions, offering tangible advantages to active winter sport enthusiasts as well as urban winter users. MICHELIN’s Winter Compound (WIC) is a soft anti-slip compound which offers firm grip down to -30 °C and good abrasion resistance. The MICHELIN® V-ROUGH tread design is characterized by siped sculptures for adherence during heel strike and toe-off (1) which result in maximum stability and control on rough ground. Specific tread design for progressive traction (2) and interlocked tread design improve adherence and durability (3). The arch area offers stability and control on obstacles (4), while wide grooves provide excellent water evacuation and enhanced flexibility (5). It successfully transfers the V-shape from the legendary MICHELIN Alpin 5 winter tire to a technical footwear sole. Exclusively available for the Hanwag Active Winter collection, the sole offers traction and adherence, and is self-cleaning and durable.  

 

HANWAG ACTIVE WINTER NEUHEITEN HERBST/WINTER 2017/18 POWERED BY MICHELIN®

ANVIK GTX®
This stylish, multifunctional boot provides all-around comfort for long walks in the woods and everyday winter use. Equipped with the innovative MICHELIN® V-ROUGH sole it offers exceptional traction and adherence. In combination with its extra-soft sole construction, high-quality nubuck leather, GORE-TEX® lining and perforated bend application at the back part of the upper, the ANVIK GTX® unites comfort, function and design for winter use. In addition, ANVIK GTX® is made with a StraightFit last to offer more space and better insulation for the toes.  

// Colours: Cognac, Black, Dark Brown

// Recommended Retail Price: € 229,99

 

 

AOTEA GTX®
This multifunctional, flexible women’s boot is equipped with the innovative MICHELIN® V- ROUGH sole to offer exceptional traction and adherence. It has a female specific design and provides high functionality, ideal for long walks in the woods and everyday winter use. In combination with its extra-soft sole construction, high-quality nubuck leather, GORE-TEX® lining, and perforated bend application at the back part of the upper, the AOTEA GTX® unites comfort, function and design for winter use. Additionally, it is made with a StraightFit last offering the foot more space and better insulation for the toes.  

// Colours: Honey, Black, Dark Brown // Recommended Retail Price: € 219,99

 

 

MOAPA GTX® / MOAPA LADY GTX®
This lightweight, sporty hiking boot is extremely versatile and the perfect solution for easy hiking in cold conditions and everyday winter use. Equipped with the innovative MICHELIN® V-ROUGH sole, it offers reliable support on slippery, wet and dirty surfaces, plus exceptional traction and adherence. Similar to the other models, the MOAPA GTX® is made with a StraightFit last for additional space and better insulation for the toes.

// Colours Women: Hazelnut, Dark Garnet, Black

// Colours Men: Dark Grey, Black, Cocoa

// Recommended Retail Price: € 199,99

 

 

 

 

 

 


Downloads

PI Hanwag FW1718 Michelin EN PDF-file (1 MB)

download log in to add to press kit

PI_Hanwag_FW1718_Michelin_CZ PDF-file (2 MB)

download log in to add to press kit

PI_Hanwag_FW1718_Michelin_FR PDF-file (2 MB)

download log in to add to press kit

PI_Hanwag_FW1718_Michelin_IT PDF-file (1 MB)

download log in to add to press kit

PI_Hanwag_FW1718_Michelin_PL PDF-file (1 MB)

download log in to add to press kit